Latino HealthCare Forum

Promo Salud

The LHCF's core competency is its PromoSalud program, which trains members of the community to become community health workers or “promotores de salud” through a 251-hour course certified by the Texas Department of State Health Services. 

The Promotores Model

Promotores are our answer to the nation's growing disparity between the racial and ethnic composition of the healthcare workforce and that of the U.S. population. Promotores are volunteer community members and paid frontline public health workers who are members of and/or have an unusually close understanding of a particular community, such as Hispanic/Latino communities. They generally share the ethnicity, language, socioeconomic status and life experiences of the community members they serve. These social attributes enable promotores to serve as liaisons between health and social services and the community to facilitate access to and enrollment in healthcare and wellness services.

What Promotores Do

Some of the many ways promotores serve the community:

  • Enhance provide-patient communication
  • Provide resources on preventative care
  • Enforce adherence to treatment
  • Follow up on treatment
  • Refer community members to providers
  • Help with disease self-management
  • Help individuals navigate the healthcare system

    Additionally, promotores build individual and community capacity by increasing health knowledge and self-sufficiency through a range of activities such as outreach, community education, informal counseling, social support and advocacy.